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SUSTAINABILITY

Our Closed-Loop Solution

At LoopUp, we turn post-consumer waste into high-quality new products through a fully traceable circular system.

  • It starts with local post-consumer waste collected by trusted, certified partners like GAIA, CIBUTEX, NewRetex, and TexLoop. Their expertise in sorting by material type lays the groundwork for large-scale, high-quality recycling.
  • We then process the sorted materials through mechanical or chemical recycling, transforming them into high-performance fibers.
  • The fibers are spun into yarns and used to produce durable, low-impact garments and institutional textiles.
  • To further reduce environmental impact and enhance product longevity, customers can opt for add-on treatments like Fibre52® and Better Fresh® by Livinguard, which reduce odor and washing frequency.
  • When our products reach the end of their life, they’re ready to re-enter the cycle again, closing the loop.


The entire process, from collection to finished textile, is designed for durability, transparency, and circularity.

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IMPACT & SAVINGS

Products Overview

Products

Essential Line

Mechanically Recycled Post-Consumer Cotton Fibre and RPeT Recycled Polyester Content
Products​
  • • T-Shirts
  • • Polo-Shirts
  • • Sweatshirts
  • • Hoodies
  • • Woven Workwear Fabrics
  • • Towels
  • • Tea Towels
  • 
• Napkins

Hybrid Line

Mechanically Recycled Cotton fibre & Chemically Recycled Lyocell fibre from Post-Consumer Waste
Products​
  • • T-Shirts
  • • Polo-Shirts

Care Line

RPeT (Recycled Polyester) fibre & Chemically Recycled Lyocell fibre from Post-Consumer Waste

Products​
  • • Hospital Wear
  • 
• Bedlinen

Re-born

T-SHIRT

POLO

HOODIE

SWEATSHIRT

Re-born

SROI impact: 00:00 h

H₂O impact: 8316.00 Cubic meter (m3)

Energy impact: 52382.97 kWh

Materials saved: 1800.00 Kilogram

CO₂ price: 1113.56 EUR

CO₂ impact: 15.40 Tonnes

SROI impact: 00:00 h

H₂O impact: 52240.59 Cubic meter (m3)

Energy impact: 221988.90 kWh

CO₂ price: 4212.87 EUR

CO₂ impact: 58.25 Tonnes

End of use treatment 100.00% Incineration

conventional

Re-active

T-SHIRT

POLO

HOODIE

SWEATSHIRT

Re-born

SROI impact: 00:00 h

H₂O impact: 8315.23 Cubic meter (m3)

Energy impact: 45075.67 kWh

Materials saved: 1800.00 Kilogram

CO₂ price: 1035.78 EUR

CO₂ impact: 14.32 Tonnes

SROI impact: 00:00 h

H₂O impact: 26121.60 Cubic meter (m3)

Energy impact: 111000.00 kWh

CO₂ price: 2106.54 EUR

CO₂ impact: 29.12 Tonnes

End of use treatment 100.00% Incineration

conventional

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Rutex 360

Chemical Recycling - SaXcell

SaXcell is a high-quality chemically recycled fiber made from post-consumer cotton waste. The fiber is RCS-certified, which makes the composition and origin of the fiber fully transparent.

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Why Chemical Recycling?

Unlike mechanical recycling, chemical recycling preserves the cellulose quality of the fibers, enabling stronger, finer, and durable fibers. It also allows for better dye uptake and lower environmental impact by removing contaminants more efficiently. SaXcell fibers can be recycled again multiple times.

Environmental Impact Benefits

By skipping the farming stage, recycled fibers significantly reduce water and land use. Still, SaXcell fibers offer lower energy consumption and greenhouse gas emissions, even with the added recycling process.

Impact Category

Water Use
Agricultural Land Occupation

Reduction with SaXcell

(compared to conventional cotton)

>90% less

99.8% less
These benefits are driven by:
  • Eliminating the farming stage, which avoids land use, irrigation, fertilizers, and pesticides;
  • Preserving high-quality cellulose through chemical recycling instead of downcycling;
  • Requiring less dye, which cuts down chemical use, water consumption, and energy in finishing;
  • Using a closed-loop lyocell process that minimizes solvent loss and environmental discharge;
  • Re-using textile waste helps to reduce landfill and incineration of discarded textiles.
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LoopUp

LoopUp is RÜTEX 360’s dedicated initiative for developing closed-loop circular solutions in the textile industry.

Learn more
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LoopUp

LoopUp is RÜTEX 360’s dedicated initiative for developing closed-loop circular solutions in the textile industry.

Learn more