Rütex 360
LoopUp is RÜTEX 360’s dedicated initiative for developing closed-loop circular solutions in the textile industry. With a strong focus on traceability, longevity, and environmental responsibility, LoopUp transforms discarded European post-consumer textiles into new, high-quality products.
Working with trusted partners like GAIA, CIBUTEX, NewRetex, and TexLoop, we sort and process (via chemical and mechanical recycling) post-consumer materials into circular products, built to last, withstand repeated washing, and re-enter the loop again.
Each item includes a Digital Product Passport and Environmental Product Declaration for built-in traceability. With optional functional finishes like anti-odor and low microplastic release, we enable long-term wear and a significant reduction in carbon footprint by preventing unnecessary washing.
At the essence of what we do lies better use of materials. One of the ways in which we do so, is applying recycled content.
Re-Born is made with 65% recycled content, which helps us save valuable materials and avoid emissions. This product line is our most affordable, and fully recyclable after use.
A functional product range with high–mechanically recycled EU post-consumer fibre designed for durability, freshness, and maximum environmental savings, featuring Livinguard Better Fresh+ technology to control odor and significantly reduce microfiber shedding.
Wash less wear more!
Thoughtfully crafted durable, low-impact product range made from chemically and mechanically recycled EU post-consumer fibre, combining strong Lyocell fibres with recycled cotton to enhance strength, softness, dye absorption, and color depth while reducing fibre degradation.
Wear more as it stays new!
naNea®
Good Earth Cotton®
Organic Cotton®
